Williams addresses the reader directly and also in a highly sarcastic way, personally blaming the individual for the problems that she points out; according to her, it's due to the reader's passivity that it happens. She often makes rhetorical questions to which she gives the sarcastic-but-true replies. Her writing style is a bit standoffish and might even offend some, but on the other hand it might be applauded by people who feel above these kinds of practices. So while she writes skillfully, her method isn't so effective when it comes to provoking a response. Plus, some of her points are difficult to comprehend, especially when she's being sarcastic. Some readers really don't have a clue about what's going on in the world, and being aggressive isn't the best approach for these people. Her concluding paragraph, however, summarizes the essay well, and explains what she expects the reader to do. She could have put a little grace into it, though.
https://disassemblingwalle.files.wordpress.com/2011/08/savethewhales1.pdf
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