Tuesday, July 29, 2014

#1 "Gender Role Reversal in Music Videos Can Only Be Achieved By Objectifying Women"

The objectification of women has always been an issue in the music industry, and a few of the women in the industry have decided to speak out against this by creating a 'gender bending' twist in their music videos. Recently, the country stars Maddie &Tae, decided to make a music video for their song "Girl In a Country Song." In this music video, the men are the ones wearing short shorts and crop flannel tops, alongside with the girls. The problem with this music video was that the men were styled to look ridiculous, while the girls in the background were still dressed in skimpy outfits to satisfy the straight male audience. Another attempt of this was Shania Twain, in her music video "Man I Feel Like a Woman!" In her music video, she has male models in skin tight sweaters dancing behind her. However, as the video progresses, she strips from her long length coat to a revealing corset in the end. All Shania Twain's music video did was show that women can objectify men but they can't release a successful music video without taking off their own clothes too. The third example the author gave was "I Luh Ya Papi" by Jennifer Lopez. In her video, Jennifer Lopez treats her models like rappers and singers usually portray women in their music videos. However, her outfits are just as revealing and her moves just as sexual as of her male models.  Meanwhile French Montant, the rapper of the song,managed to keep all his clothes on during the song. What Amanda Hess tried to explain is that their approach to role reserval was too limiting. For an equality of sexual expression in the music industry, both men and women can be sensual without sticking to the strict gender roles that the industry and the media has forced upon them. 
Amanda Hess, the author of this article, approached this article with a more light tone. She didn't use complicated words and used everyday words and even slang, making it easy for the younger audience to comprehend. She describes each music video throughly, pointing out both the good things and the flaws. She adds an ironic little phrase at the end of her critique, showing how women are treated differently in the music industry then men. She uses her language to makes sure she gets her point across without sounding too negative and angry and offers a solution to the problem. 

http://www.slate.com/blogs/xx_factor/2014/07/28/maddie_tae_girl_in_a_country_song_video_gender_reversal_in_music_videos.html

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