U.S. retail
sales were saying that maybe this year Americans would be spending less on the
biggest shopping season of the year. Some of these stores say they make up to
30% of their yearly sales between October and December. What starts this season
is Halloween. The National Retail Federation estimates Americans will spend
$7.4 billion dollars with Halloween this year. The candy alone is responsible
for $2 billion of that total share. In addition, the National Confectioners
Association is expecting it to grow more this year, to $2.5 billion. It is also
estimated retailers make more money if Halloween ends up on a Friday. The NRF
estimates Americans will spend $350 million on pet costumes alone. Despite all
the money spent on it, Halloween isn’t in the top 5 holiday spending list.
Other holidays such as Mother’s Day and Valentine’s Day make twice as much more
money than Halloween. Investors also discovered that from November to April the
U.S. Stock Market performs better, but they think this is due to stock returns
in production sectors rather than all people spend during the holiday season.
Bourree
Lam, an editor at The Atlantic wrote
about Halloween and how much people spend on it yearly. The article is mostly
informational, using facts from research or organizations. These facts add
credibility to the main idea of the article. She also includes a graph showing
how much people spend with different things during Halloween, such as costumes,
candy, and decorations. This graph illustrates what the whole article is saying
and allows the reader to easily understand the information. Her diction is
informal to make it easy for all readers to understand her message.
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