#17 "Do You Have a Light? Ralph Lauren Does"

           Ralph Lauren will be unveiling its newest and most expected product this week: the new Ricky bag with light. Ralph Lauren, a famous American brand, is known to be the epitome of classic in the fashion industry. Its classic polo shirts, chinos, and Ricky bags are all time favorites. However, the brand has a new goal: define modernity. In the age of technology and development, what better way is there than to incorporate technology into their products? Thus came the idea of the Ricky bag with light. The new Ricky bag has an internal LED light and a built in USB charger for a smartphone. Bags with internal lighting and bags with chargers have been made before, but a bag with both has never been made. The new Ricky bag is a game changer. It breaks out of the classic label Ralph Lauren has and steps into the “fashion’s premier tech company”. The all time classic Ricky bag is currently $3,500, and the new Ricky with light will be sold at $5,000, with limited amounts available. As our world becomes more modern, not only does technology industry develop, the fashion industry also moves along with it, incorporating the highest technology possible into the finest qualities of fashion.

           Vanessa Friedman, article of this article, writes about the new Ricky bag and its qualities. The article is very informative with all the details about the new step Ralph Lauren has taken. It informs the readers about its qualities, prices, what it means in the fashion world, and how and what has inspired the company to be able to reach this idea. Her language is simple and polished, making it clear and easy for the readers to understand. Friedman’s tone is neutral, but there are hints of approval when she praises the brand for its innovative creation. Overall, the article is informative and easy to comprehend. 

http://www.nytimes.com/2014/11/30/fashion/do-you-have-a-light-ralph-lauren-does.html?ref=fashion