4. Simplifying the Bull: How Picasso Helps to Teach Apple’s Style

Brian S. Chain wrote an article about Apple's training program. New employees take classes at the "Apple University" to learn about the company and their jobs. Apple has this to keep the company's culture and teach about their history. Apple is very secretive and it was difficult for Brain to find people to interview about this subject. Apple uses Picasso's idea of simplicity showing Picasso's "The Bull" 11 lithographs in the classes to illustrate it. Everything at Apple University is high quality including the professors, the classrooms, the students, and even the toilette paper.  
This article is very informative and it captures the attention of the reader. He uses sophisticated vocabulary that sometimes is difficult to understand. By telling the reader that Apple is very secretive about it makes you curious and keeps you reading. He uses a lot of descriptive language about Apple products, the company and how the company works.He includes illustrations in his article of the "The Bull" and the progression of the Apple mouse. He even includes a video of one of the Apple employees. He made a note at the end of the article correcting one of the mistakes he made when originally writing it.