Sunday, September 7, 2014

8. Tesla Electrifies Nevada

On September 5th, Tesla Motors announced that it had chosen to build its new battery "gigafactory" in the state of Nevada. In this article, author Travis H. Brown explores the possible downside of such a deal. Specifically, he looks into the possibility of a margin tax being imposed on Tesla and, consequently, on the state of Nevada if the factory was built. This was a worry voiced by Nevada Senator Dean Heller. However, experts in the matter have revealed that such a tax eould not apply to Tesla, because the batteries produced in Nevada would all be shipped out of state, to places such as the Tesla Motors assembly plant in Fremont, California. The geographical advantage of being close to its California plant, combined with the exemption from the tax, proves to be a very wise move on Tesla's part. Not only that, but this decision may benefit the economy of Nevada as well, as the state "does not levy a state income tax," meaning that the 6,500 new workers of the Tesla Factory will have to pay less taxes as well.
Travis H. Brown, author of this piece, does an excellent job of being objective and unbiased when analyzing each side of the doubt concerning Tesla's new factory. He addresses both sides' arguments without necessarily favoring one or the other, only presenting a conclusion when the evidence has been fully presented. He makes use of the hypophora, a popular rhetoric strategy in news articles of this sort. In persuading the reader, Brown invests both in logical analysis and source credibility — the "ethos" and "logos" appeals — in his article; he uses clear, logical reasoning and deduction to explain the tax situation with Tesla in Nevada, and he also includes reliable sources for the information he gives (such as the "Nevada Taxpayers Association President Carole Vilardo"). One thing the author does not do very well is to transition smoothly flbetween his topic and from argument to conclusion. Nonetheless, it is still a convincing piece and a persuasive article overall.

http://www.forbes.com/sites/travisbrown/2014/09/05/tesla-electrifies-nevada/

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